BMW Malaysia starts ignition on Elite M card for members

BMW Malaysia has launched the BMW Elite M Card for owners of BMW M Performance vehicles, offering an exclusive array of M-specific benefits to complement the existing BMW Privileges Elite Card enjoyed by BMW owners.Cardholders will be given priority service appointments and Reception at the Car at all BMW M Service Outlets and BMW M Dealerships, loyalty discounts for repeat BMW M customers as well as a dedicated page within the BMW Group Loyalty+ Mobile App. In line with BMW Malaysia’s premium ownership experience, cardholders of the BMW Elite M Card will also enjoy local and regional M Track events at exclusive prices. Cardholders can also benefit from additional discounts for BMW Driver Training events and BMW lifestyle merchandise.A+M has reached out to BMW for comment on its marketing efforts for the card.Harald Hoelzl, managing director of BMW Group Malaysia, said combining its passion for high performance and its priority to customers, it is only apt to offer BMW M owners with M-specific ownership privileges as exceptional as their cars."By introducing the BMW Elite M Card, we look forward to further enhance the leading customer service experience BMW is known for through the years. With this new privilege programme, owners can now benefit from more rewards just by being part of the BMW M family," he added.Meanwhile across the border, BMW Asia and Performance Motors rolled out the new BMW 1 Series on Lazada as part of an exclusive partnership, making it the first automotive brand on LazMall in Singapore. Earlier this year, it also picked Tribal Worldwide Singapore and independent agency TMRW to handle creative duties in Singapore. In this new arrangement, both agencies will support BMW Asia in creative campaign development in Singapore.Read also: What BMW did brilliantly in its farewell video for outgoing Mercedes-Benz CEO BMW posts farewell video for retiring Mercedes-Benz CEO