BMW Asia looks for creative agency

BMW Asia has called a pitch looking for a creative agency. The pitch, Marketing understands, is for the Southeast Asia region and is being handled by marketing consultants R3.

R3 confirmed its involvement with the pitch.

BMW last appointed Y&R as its creative agency in November 2012 and the contract took effect from 2 January 2013. The finalists for the last round of reviews included Y&R and Publicis Worldwide, who BMW worked with for three years.

Y&R was last tasked to handle adaptation of global creative works for Singapore and the region.  It was also handling more Singapore-specific work for Performance Motors, official dealer of BMW cars and motorcycles in Singapore.

BMW could not be reached on the reasons for parting ways with Y&R. Y&R too could not comment at the time of writing.

Meanwhile, BMW's media account was handed to OMD late last year.