Blue covers spending in pharmacies, launches omni-channel campaign to promote

Blue has rolled out a video to introduce a new product.

Launched on 17 December, the video was in collaboration with Arm Channel to introduce the new service offering "WeGuard PharmaEasy Protector" with a creative approach to engage audiences. The plot centres around a husband suggesting healthy daily habits, such as walking stairs to his partner before being counter-suggested to visit a pharmacy, where he learns the coverage. 

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Apart from the video, Blue has also launched across Hong Kong island to reach and raise awareness of the new product. Lastly, Blue has invited influencer Vince Ng, Josephine Ng (also known as Chu Fun), and the couple of Angie Mak and Cheung Wing Hong to create posts about the latest product.

As the pandemic persists, the latest plan offered by Blue covers a wide range of prescription medicines, over-the-counter medicines, vitamins and health supplements. Even medicines and first aid supplies associated with daily care such as eye drops, painkillers and face masks are eligible for claims. 

Customers of Blue can access 5,000 designated dealers in Hong Kong to buy medicines and health supplements. Additionally Blue offers an online insurance platform, enabling customers to submit a claim quickly and conveniently.

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