Blue Girl tastes the real moments with Edan Lui in city-wide campaign

Blue Girl Beer has launched “Taste the Real Moment” campaign featuring boyband MIRROR's Edan Lui. The campaign contains multiple touchpoints including billboards and massive LED screens to maximise awareness. 

The one-month campaign will start running from 30 May to late June. In the ad, Lui and his friends drink the brand’s beer at a gathering, revealing the smooth taste of the beer with high-quality German yeast combined with double fermentation technology. 

Giant billboards and extra-large LED screens would be set up to promote the campaign in various spots in Mong Kok, Tsim Sha Tsui and Causeway Bay. Through the campaign, the brand wishes to convey the message that customers can enjoy the carefree moment when they are drinking Blue Girl Beer. There are also more than 100 photo-taking spots throughout the city as part of the campaign, so that everyone can have a closer look at the campaign, adding a social element to the execution

Moreover, a special shuttle bus featuring the campaign will pop up at designated locations including Paterson Street, Russel Street in Causeway Bay; Langham Place, Sai Yeung Choi South Street, Mong Kok and Haiphong Road, Tsim Sha Tsui.

In addition to the ads, Blue Girl Beer has also rolled out collectibles including a postcard set to existing and new members of its loyalty programme Blue BG. By inviting their friends to join the loyalty programme, they can obtain the postcard set consisting of three design. 

From 8 June, customers can buy the brand's products at convenience stores with a designated amount to get a limited-edition beer mug. From 17 June, the brand will also launch branded products Lui's cardboard, allowing visitors to selfie and shop at the same place. 

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