Bloomberg puts mobile at core of Business Asia

Bloomberg has today unveiled an Asia Pacific edition of Bloomberg Business, a new digital destination for news from the Asia region covering markets from Australia to India, Hong Kong, Singapore and Southeast Asia.The site brings together the best of Bloomberg’s business journalism with a diverse global and regional focus. The site launches with a dedicated team of digital news editors based in Hong Kong who will concentrate on multi-platform journalism from 24 Asia Pacific cities.The company said that much of its breaking news, financial features, data journalism and bites from Bloomberg TV will focus on the early-morning mobile commuters, with all news to be shareable through Twitter, Facebook, Instagram and WhatsApp.The newly formed editorial team in Asia is being led by Anjali Kapoor, formerly director of digital news strategy at The Globe and Mail in Canada. The team brings a range of digital experience and will work to unify Bloomberg’s powerful existing media assets – including Bloomberg News, Bloomberg Businessweek, Bloomberg Markets and Pursuits magazines, Bloomberg Television, Bloomberg Radio and original digital video - to chronicle capitalism throughout Asia.Justin Smith, CEO of Bloomberg Media, said the company had witnessed a "huge year" in digital product launches, beginning with the introduction of our Bloomberg Business flagship in January."A key pillar of our media strategy is to bring Bloomberg's award-winning journalism to local markets while delivering a modern, mobile-first experience to global business decision makers," he said."We are excited that we'll now be able to arm business audiences in Asia with fast-moving news and authoritative analysis that is tailored to them while offering enhanced opportunities to our partners in the region.”