Location data and advertising technology company BlisMedia, has opened operations in Hong Kong as part of the business’ rapid international expansion plans.
Blis’ move into the Chinese territory follows its office openings throughout APAC earlier this year, and key executive hires across the globe.
The Hong Kong office will be managed by MD Richard Andrew (pictured)who will oversee Blis’ Greater China operations.
With over 14 year’s industry experience across multiple geographies and having previously held senior positions at companies like Amobee, Microsoft and Yahoo!, Andrew is an accomplished digital marketer and brings across knowledge in sales, ideation, strategy and planning through to execution.
Based in Hong Kong’s Wanchai district, Andrew will spearhead regional business development by introducing the company’s location data advertising technology and products to Hong Kong-based media agencies servicing brands in the region. He will report to Harry Dewhirst, president of BlisMedia, who oversees the company’s global expansion strategy.
“Hong Kong is a strategic choice for Blis’ international expansion roadmap, and our market entry is bolstered by the addition of Richard, one of the top media experts in the region,” said Dewhirst.
“Establishing operations in Hong Kong, the region’s major media and commercial hub, ensures we are well positioned to engage top media agencies to strategise, execute and provide in-depth consultation for on-ground campaigns,” he added.
“I’m thrilled to join Blis at a time when the firm is poised for international growth and expansion. Backed by market-leading products and highly accurate data sets, Blis is well placed to offer regional media agencies, trading desks and data partners the best services to grow their businesses and reach the best audiences at scale,” said Andrew.
Prior to his appointment at BlisMedia, Andrew was the general manager for Asia at Amobee, a global digital marketing technology company.
He was responsible for Amobee’s expansion strategy across the region providing sales expertise, operational leadership, and expansive knowledge around mobile and digital campaigns.
BlisMedia works with over 400 of global brands across all major industries, including P&G, Unilever, Audi, Samsung, Spotify and Standard Chartered Bank.