Ad tech company BlisMedia has appointed Ben Tatton-Brown as chief strategy and marketing officer.
Tatton-Brown (pictured) also previously co-founded Amobee with Harry Dewhirst, currently president at Blis. He joins Blis from Xaxis the programmatic business of WPP, where he was managing director performance, EMEA. He will be based in Blis’ headquarters in Central London.
As chief strategy and marketing officer, Tatton-Brown will play an integral role as Blis continues to grow both its global footprint, and worldwide client base.
Tatton-Brown said: “The team have already built an incredible business with global scale. There is growing demand to harness location data and contextual insights for digital advertisers, and this is driving real innovation across the industry. I’m really looking forward to the journey ahead.”
“It’s fantastic that Tatton-Brown has joined the team at Blis. I’m fortunate to have worked with him before so I know that he will contribute to building a strategy and marketing structure that is equal to our world-class technology,” said Dewhirst.