Blendies opens first overseas store in HK

Thai gelato brand Blendies has made its international debut with its first overseas store in Hong Kong, offering a locally inspired Napoleon egg tart flavour as part of its inclusive launch lineup.

Opening at K11 Art Mall in Tsim Sha Tsui, Blendies' choice of its first overseas store here underscores Hong Kong's status as the ultimate launch pad for regional homegrown brands to internationalise, according to the associate director-general of investment promotion of InvestHK, Arnold Lau.

“The city's cosmopolitan palate and love for culinary innovation make it the perfect home for Blendies' bold, Thai-inspired gelato. And launching an exclusive Napoleon egg tart flavour is a fabulous way to say hello to Hong Kong,” Lau added. 

The expansion into Hong Kong is backed by the city's position as one of Asia's leading food and beverage markets, boasting a strong café culture, a large international customer base, and high demand for innovative concepts, said brand owner of Blendies, chef Bam, Thanachot Thammapeera.

“Hong Kong also serves as a strategic hub for brand visibility and a vital platform for future expansion into other Asian markets. Establishing a presence here strengthens our regional footprint while serving both local customers and international visitors,” Bam added. 

Founded in 2023, Blendies was born from Chef Bam's passion for gelato and his quest to craft a version that is exceptionally smooth and entirely free of ice crystals, using premium ingredients sourced from France. Alongside the new Hong Kong-exclusive Napoleon egg tart flavour, the brand is known for its signature pistachio and macadamia creation. It currently operates seven outlets across Thailand's most popular destinations, including Siam Square One, One Bangkok, and ICONSIAM.

MARKETING-INTERACTIVE has reached out to Blendies for more information. 

Don't miss: Portuguese bakery brand Manteigaria drops first HK store

With tourist arrivals steadily recovering, more brands are expanding their footprint in Hong Kong. Most recently, Lisbon-born bakery brand Manteigaria officially entered the Hong Kong market with its first store in Central in June, marking a major milestone in its global expansion and reinforcing Hong Kong's position as a top gateway for international F&B heritage brands.

In the same month, Chinese cosmetics brand JudyDoll opened its first physical store in Hong Kong. Using the city as a pilot market, the brand is expanding from online sales to omnichannel operations, building a broader international presence.

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