Blak Labs issues new challenge to design grads willing to "work like a dog"

Local independent creative agency, Blak Labs, has launched a Grad Challenge with the promise of an eight-week placement, aimed at Nanyang Academy of Fine Arts (NAFA) School of Art and Design graduates.

The challenge highlights the "dogged mentality" needed to succeed in advertising, requiring graduates to submit five pieces of their best work. Although aimed at NAFA graduates, the agency said this challenge is "open to anyone looking for a place to sit, stay and play".

Advertising the challenge on its Facebook page, the agency even produced a video starring a black Labrador Retriever to demonstrate the "dogged mentality". Watch it here:

“Many pups from NAFA have joined us over the years and grown up to become top dogs in their field. We are proud to support NAFA in unleashing yet another litter of talent into the industry," said Charlie Blower, managing partner and co-founder of Blak Labs.

This is not the first time the agency issued a challenge to prospective hires. Last year, NAFA students received a test in their graduation booklet and on digital channels, requiring them to spot at least 10 design errors deliberately hidden within the creative with a total of 20 errors hidden in the ad.

According to Blak Labs at the time, industry practitioners should be able to spot a minimum of 15 errors to be worth their salt. The victor was a graduate from the Nanyang Academy of Fine Arts (NAFA), Nandita Nina Shenoy, who completed the challenge and won a 12-week placement with the agency.