Black Friday hijacked by WTO

World Toilet Organisation (WTO), with the help of Saatchi & Saatchi Singapore, has launched a crowd funding initiative to improve sanitation for school children in South Africa. The campaign launch coincides with  the start of the shopping season, known as Black Friday, and asks people to "Give a Shit" on “Brown Friday”.

Creating a tongue-in-cheek campaign, the campaign asks people to make a donation towards $30,000 needed to build a toilet facility in a school in KwaMashu, South Africa. This is the first of 10 toilet facilities for school children aimed to be built in 2014.

The “Brown Friday” campaign is activated online and is hosted on the fundraising website. It is open for donations until 6 January 2014.

The issue of lack of proper sanitation around the world was highlighted thirteen years ago by Singaporean Jack Sim, the founder of the World Toilet Organisation. World Toilet Day is now officially recognised by the United Nations.

There are approximately 24,000 public schools in South Africa and less than 8,000 have proper toilet facilities for their students. Each school has an average of 800 students yet there are only three cubicles in each school toilet. The provision of hygienic toilet facilities contributes directly to the standard of education received by pupils.

Check out the campaign video: