A month ago, McDonaldâ€™s Singapore launched a Satay Burger, the Shiok Shiok Satay Burger. Unfortunately it seems the public has plenty of complaints about it. A quick look at McDonaldâ€™s Singapore Facebook page shows many unhappy patrons lamenting an unsatisfactory experience with the burger.
It seems the main complaint is of puny portions with not enough sauce. (See post comments below)
While McDonaldâ€™s has been valiantly trying to stave off customer anger on its Facebook page (replying each angry comment with a polite note that it would improve), it looks like its competitor has moved quickly to take advantage of the situation.
In the meanwhile, Burger King created its own Satay Burger, using what seems to be user feedback on what McDâ€™s was lacking, and making a better burger. It then snarkily launched ads for a â€śReal Satay Burgerâ€ť, touting â€śreal chickenâ€ť, â€śreal beefâ€ť and â€śreal Satay sauceâ€ť.
Burger King put up a post on its ad last Friday. While itâ€™s still early days, it seems there arenâ€™t many angry comments, with several users commenting that Burger Kingâ€™s is better than McDonaldâ€™s.
Is it one point to BK and zero for Mcdonaldâ€™s in this case?
Yvonne Low, senior director of marketing, McDonald’s Restaurants responded to Marketing with this statement: Â â€śWe are always looking to introduce new and different tastes to provide more variety for our customers. As a market leader you expect a response from other establishments whenever you launch a new product, and at the end of the day the ultimate winner is the consumer.â€ť