Bite has been appointed by AIA China to help strengthen the insurance group’s brand through social media, public relations and a sponsorship program.
AIA China said it hopes to form its own system of social media marketing and construct an overall system for managing and monitoring social chatter. The partnership with Bite aims to achieve this.
With operations in 17 markets in Asia Pacific, AIA is the largest publicly listed Pan-Asian life insurance group. AIA China started its operations in Shanghai in 1992 has since expanded into Beijing, Shenzhen, Guangdong and Jiangsu provinces.
Bite current clients include leading names in retail, technology, finance and travel, such as Tencent, FedEx Express, Qatar Airways、Jawbone、Sony Professional and SWIFT.