Digital Marketing Asia 2024 Singapore
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Berocca makes it easier to be cool

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Energy drink provider Berocca has partnered up with JWT Singapore to create the Berocca Social Booster widget to give young Singaporeans an edge on Facebook.JWT Singapore created the Berocca Social Booster, a widget that gives consumers a boost on their social network standing by finding nuggets of news so that they can be the first to share online.With the Berocca Boost Social Booster, a desktop widget that pulls together the coolest content from around the web, users can be the first amongst their friends to post the latest pictures, silliest memes, and the coolest news on their social network.This keeps in line with the Berocca Boost which is designed to give consumers an instant pick-me up. The multi-vitamin beverage is a natural energizer that helps promote memory retention and physical endurance and provides onset of extra energy when consumers need it most.“With a few easy clicks, users can easily avail themselves to the latest trending topics and interests distilled from the boundless world of the Internet. The Berocca Social Booster gives users an added buzz to their social media persona to step up the tempo as they so wish on topics of their interest,” Eileen Kuan, Bayer’s Berocca marketing category manager said.“As much as the clothes we wear, the music we listen to or the books we read, our social media exploits define how cool we are,” Valerie Cheng, JWT Singapore’s chief creative officer added.

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