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Bentley Targets A Younger Audience

Bentley targets a younger group

British luxury car company Bentley Motors has assembled its top collections for its “The World of Bentley” tour and will be showcasing at Bentley Singapore’s showroom. The exhibition will feature its iconic cars such as the “Mulsanne”, the “Continental Flying Spur”, the “Continental GTC W12”, as well as the latest “Continental GT” and “GTC V8” models. The exhibition runs until 15 August 2012. A spokesperson at Bentley told Marketing it has been working locally with agencies such as ZenithOptimedia for its media and O2 Advertising for creative duties. Bentley has recently shifted its focus to attract a younger demographic of car owners.

NTUC appoints Goodstuph

The National Trades Union Congress (NTUC) has appointed social marketing agency, Goodstuph, as its social media agency on record for its “Professional, Managerial and Executives” (PME) Alignment Unit. This partnership sees the NTUC PME Alignment Unit’s foray into the social media space. The agency previously worked with the NTUC PME Alignment Unit to repackage and promote the “Legal Primer for the Busy Executive” Workshop. Goodstuph is tasked to establish the initial content and engagement framework, deployment process, as well as the initial day-to-day conversation management within the social media realm. The current contract is on a project basis.

Brotzeit goes with Ate

German restaurant Brotzeit has appointed Ate Integrated Communications as its public relations agency of record in Singapore. Ate Integrated Communications has been tasked with driving public relations for Brotzeit with the aim of strengthening the company’s position as a leading franchise opportunity to investors across Asia. A pitch for the account was held earlier in the year. Brotzeit currently operates in Singapore, Malaysia, Vietnam and Hong Kong, and has signed development deals in Shanghai, Beijing, Taiwan, Indonesia and Philippines, with more territories in the pipeline.

8Rewardsroad.com rebrands

Digital marketing agency 8Rewardsroad.com has rebranded itself as Splash Interactive Group in order to create a more coherent brand identity with its subsidiaries in the region. However, the company’s management and service will remain the same. The change in name will be effective August onwards.

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