Ben Taylor, former president of Jack Morton’s Asia Pacific operation, will take on the role of Asia Pacific CEO for Project: WorldWide with immediate effect.
Project: WorldWide, the owner of experiential marketing agencies George P. Johnson, ARGONAUT and Shoptology, tapped Taylor to oversee the expansion of Project: WorldWide’s offering in the Asia region.
Taylor announced last week he was leaving the IPG-owned Jack Morton.
Taylor will operate out of Project’s Singapore office and will be a member of Project: WorldWide’s senior leadership team.
“This is a significant hire for us,” Robert Vallee, chairman & CEO of Project: WorldWide, said.
“APAC is a high growth region for Project: WorldWide and we wanted somebody who could take us to the next level. Ben is a leader equipped to do just this.
“I was initially attracted by Project’s focus on innovation in the experiential space, as well as being a part of a highly skilled core team within a larger, collaborative network of agencies,” Taylor said.
“Project is also an organization that fundamentally believes in the power of creativity, which is especially relevant in such a dynamic region as Asia Pacific. I’m excited to be joining a company with this as its core focus when there is such high-quality and driven people already in place.”