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Beijing Dentsu appoints new management

Beijing Dentsu has appointed Oyo Akio (left), current president of Guangzhou branch, as the senior vice president of Beijing Dentsu and president of Guangzhou branch concurrently.

Jianfeng Tu, current associate division managing director of the third account management division of Beijing Dentsu, as the senior vice president of Guangzhou branch. The appointments will come into effect on 1 August 2016.

Oyo joined Dentsu Inc. in 1997 and was transferred to Beijing Dentsu Guangzhou branch in 2011. As the new role, Oyo will assist Beijing Dentsu’s CEO to integrate the clients systems of Beijing Headquarter and Guangzhou branch, and enhance the service quality for the company’s clients together with other SVPs.

Meanwhile, Oyo will also focus on content marketing, one of the newly mainstay business for Beijing Dentsu, and consistently carry out enhancement of the system to develop new business.

Tu joined Dentsu Inc. in 1998 and ever since joined Beijing Dentsu in 2005. He will work together with OYO to further strengthen the business base of Guangzhou branch.

Akimasa Baba, CEO of Beijing Dentsu, indicates that the promotion is the first important appointment since he took office, and it is also one part of Beijing Dentsu’s organizational reform. Through this initiative, the company is expected to further reinforce its overall business strength, providing our clients with more quality and accurate services, making Beijing Dentsu the most glittering flagship branch in DAN.

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