BCA picks B2B marketing agency Metia Group to handle social

The Building and Construction Authority (BCA) of Singapore has appointed B2B agency, the Metia Group as its marketing agency.

The company is tasked to provide a social media strategy for the BCA, to establish their social media presence, followed by sustained content creation and community management activities. The appointment was following a pitch where according to the agency, it was chosen for its customised social media methodology that suits BCA’s needs.

“We are keen to apply the insights and trends gathered for the BCA in the past year to bring greater awareness of Universal Design principles to the public,” said Sean Donovan, regional director APJ at Metia Group.

“We are proud to be contributing to the advancement of Singapore as an inclusive society where everyone – including the young, the elderly and people with limited mobility, can enjoy an accessible built environment," he added.

Marketing has reached out to Metia for more information.

Metia Group is a content marketing and community building expertise in the public sector both within Singapore, and through its UK and US offices. Other notable public sector clients in Singapore include the National Environment Agency, Prime Minister’s Office, Intellectual Property Office of Singapore; and voluntary welfare organisations like I Love Children and aLife.

Last year, the company appointed Addiction Advertising as its integrated marketing communications agency. The agency was responsible for the conceptualisation and provision of creative counsel for BCA’s Project BUILD Competition 2016 publicity campaign.