BBH Singapore has named Joakim Borgström as its new ECD, as current ECD Scott McClelland (pictured) is to return to his native Australia at the start of 2017.
He has been involved with the BBH network for nearly 20 years, including five years in his latest stint in Singapore. McClelland has been involved in much of the great recent actions in the office, from the quality of outputs, to the growth and diversity of its offer, talent and client base.
John Hadfield, CEO, BBH Singapore said:
“It’s a great shame to see McClelland go. He’s been transformational for us. And for this we owe him huge thanks. Given his talents and long term relationship with BBH, we are sure to work with him again. In the meantime, we’re all very jealous of his future life in Byron Bay. McClelland set us a challenge: to find someone that can have an even greater impact on the agency than himself. “
McClelland said: “I came back to BBH for a year and stayed for five. I consider myself to have had the most amazing job with the most amazing people in the most amazing agency. It’s been lots of work/fun/sweat/tears/laughs but now I’m going surfing.”
Borgström joins from BBH London, where he is group creative director. Borgström involved in the Singapore business from November 2016. Prior to BBH, he held a number of leadership roles, including creative director/director of innovation at Goodby Silverstein & Partners, San Francisco, creative director at Wieden+Kennedy Amsterdam, creative director and partner at DoubleYou, Barcelona.
He has worked on brands as diverse as Nike, Audi, Electronic Arts, Coca-Cola, Google, Doritos, Barclays, Heineken, Chevrolet and on BBH for Mentos, The Guardian and Samsung.
“This is one of those life changing opportunities that I couldn’t say no to. I’m really impressed with the work that has come out of BBH Singapore. Currently one of the hottest places in our network, I can’t wait to start sweating like a black sheep.”