Wright will be responsible for the full breadth of the strategic offer from the agency. Prior to his new role at BBH, Wright was a social media director with Droga5 London for over a year. He has also held several senior strategy roles in the UK. In 2016, he was the head of planning for VCCP's content and social division. Wright was also with UK-based marketing and advertising agency, Mother.
In his tenure with Mother, he helmed the head of strategy role, namely working with global clients. These include Stella Artois, IKEA, Coca Cola and others. He has also laid the strategic foundations for many campaigns for brands such as Uniqlo, Gucci, Barclays and others.
“I am really excited to be welcoming Jacob back to BBH. He was an excellent planner when he left us eight years ago, and he’s since been able to add new experience and some deep specialist understanding that will be invaluable to the agency and to our clients," Hadfield said.
“This is a homecoming for me. BBH Singapore has gone from strength to strength creating work that’s making waves globally. There’s a team here that’s unique not just in the region, but in the world and I’m excited to be a part of that," Wright said.
Just last month, BBH Singapore promoted David Webster, the current managing partner and chief growth officer to the role of managing director. Webster will take on greater responsibilities for the day to day running of the business and maintain his client leadership of certain regional and global clients including Nike. He will report to John Hadfield, the CEO of BBH Singapore.