BBH expands ties with Perfetti Van Melle

Italian confectionery company Perfetti Van Melle has chosen BBH Asia Pacific to handle a project for its gum brand Happydent, in Indonesia.BBH will be tasked to handle a nationwide integrated campaign that runs on various platforms  specifically Happydent White.BBH Asia Pacific is currently the agency of record for Perfetti Van Melle's global Chupa Chups account and regional Mentos account.Christian Bathe, marketing director, Perfetti Van Melle said: "Happydent is the biggest chewing gum brand in Indonesia and is set for even greater things. We are excited to be working alongside BBH on this campaign."No contract period has been specified for the partnership.