Bartle Bogle Hegarty China (BBH China) will take over the strategic and creative work for Qorosâ€™s pre-launch and launch into the Chinese and Western European markets.
As a joint venture between Chery Automobile â€“ the mainlandâ€™s biggest independent car manufacturer â€“ and global industrial holding company Israel Corporation, Qoros picked the agency after a two-month-long pitching process.
The decision was made based on BBH Chinaâ€™s excellence in bringing brands out to the world, said Stefano Villanti, Qorosâ€™s head of sales, marketing and product strategy.
â€śWe are very excited to be launching the Qoros brand alongside our creative partner, BBH China. We are confident they will help us succeed in our ambition to become a world renowned automobile company.â€ť
Arto Hampartsoumian, CEO of BBH China,Â added the agency is excited to work on a brand like Qoros that is “destined to make its mark on the global scene”.
Qorosâ€™s first sedan will be unveiled in 2013 followed by subsequent models in six-month intervals.