BBH Asia Pacific names general manager

BBH Asia Pacific has appointed Chee Yan Yi (pictured) to the role of general manager. She takes on the role from March 2015.

Chee was last managing partner at Ogilvy & Mather. She brings with her 20 years of experience within Ogilvy across Malaysia, Thailand, Vietnam and Singapore, where she has led regional and local teams and talent development for the Ogilvy business. She has worked on accounts such as Nestle, Glaxo SmithKline, Kimberly Clark and Unilever.

In her previous roles at Ogilvy, Chee was integral to the growth and success of their Malaysian, Thai and Vietnam offices before she joined the Singapore office in 2009. Most recently she has been running the SingTel business.

John Hadfield, CEO, BBH Asia Pacific said:

"Chee has a wonderful combination of regional and local client experience, with a strong track record in agency operations, culture and talent development. She’s a perfect fit for our current needs as a business. We are very excited to welcome her to BBH and know that she will be a success here."

Chee reports to Hadfield.