BBDO Greater China has promoted Jason King to general manager of BBDO Hong Kong.
King relocates from Shanghai where he was most recently business development director for BBDO Greater China.
King will oversee all aspects of the Hong Kong office’s operations, business development and reputation. He reports to JC Catibog, managing director of BBDO South China.
“I’ve worked with Jason for many years. He is super sharp, strategic and creative. He’s fantastic with people and has always demonstrated a great commitment to talent development. He has great spirit, energy and passion — qualities that will take BBDO and Proximity Hong Kong to new heights,” said Catibog.
He started his BBDO career in 2008 in Singapore before moving with the agency to China in 2010 as planning director.
“We have great people at the office and ambitious goals. I am confident we can continue our recent momentum, further elevate the quality of our work, and discover new sources of growth.” commented King.
TzeKiat Tan, CEO, BBDO Greater China, said South China is an important market for BBDO in the region where the agency is “experiencing solid growth”.
“We have a talented leadership team in place that will continue to deliver award-winning creative effectiveness for our clients and their brands,” said Tan.