BBDO Malaysia has launched a new ad campaign for candy brand M&M.
The ad posted on You Tube titled ‚ÄúM&M‚Äôs #ShowtimeKaki‚ÄĚ has since gathered nearly 160,500 clicks. The campaign allows the audience to select their favourite show based on three colours- the red, green and yellow.
Once clicked, one will be led to respective videos with different stories¬†– with yellow depicting humour, red for action and green for the drama lovers. As part of the campaign, M&M is also giving out prizes by encouraging its You Tube audience to visit its official Facebook to win more prizes.
A+M understands that the campaign was created with BBDO Malaysia’s new content and video unit called Pulse. Pulse was launched nearly four months ago seeing how Malaysian clients were demanding faster products for smaller budget campaigns. Currently the Pulse team consists of director and editor Abdul Hadi, producer Jacqueline Raposo and a digital/content strategist¬† Nazirah Ashari.
With its main motto, ‚Äėcontent at the speed of culture‚Äô, Pulse aims to create more content in-house around the country‚Äôs youth culture. It also aims to create more content which resemble the likes of Vice and Buzzfeed and include making the agency‚Äôs own internal films. Also, content that can help its clients or potential clients to understand more about their target audience and what‚Äôs hot in the industry.
A+M has reached out to BBDO Malaysia for more information on Pulse.