BBDO Guerrero has won an assignment with Grab Philippines to develop its next campaign. The agency has been tasked with creating an integrated campaign that seeks to push Grab’s full range of services – including GrabFood, GrabPay, GrabExpress, and GrabRewards – all on top of Grab’s flagship transportation service.
Grab is Southeast Asia’s leading app, offering multiple services that aim to ease the region’s most prevalent pain points, and operates in countries such as Cambodia, Indonesia, Malaysia, Myanmar, Thailand, Singapore, Vietnam, and the Philippines. Grab empowers millions of micro-entrepreneurs to improve their way of life through livelihood and business opportunities.
Cris Alcaraz, Grab Philippines’ Deputy Country Marketing Head, says: “As we chart ourselves beyond transport, we are dedicated to our goal of providing best-in-class services to all our customers and partners. Working with BBDO helps us create excitement and capture the attention of our customers.”
Francine Kahn-Gonzalez, BBDO Guerrero Managing Director, adds: “Grab has all these great conveniences beyond its riding app – it’s practically a one-stop solution for everything you need. We are very excited to be working with the brand, and collaborating with the talented people behind it.”