BBDO is celebrating its 25th anniversary in China by providing pro-bono services to 25 small Chinese companies over the next 12 months. This anniversary effort will be supported by Alibaba, who will leverage their experience in identifying and working with the most promising small companies and startups on Taobao.
The theme for this celebration is “from silver to gold”. Over the next 12 months BBDO will identify small companies and work with them in strategic positioning and creative development of work that will grow their business.
During its tenure in China, the agency has worked with accounts including Mars Inc., Mercedes-Benz, Exxon Mobil, Master Kong, Disney, P&G, Johnson & Johnson, SC Johnson, Visa, Adidas, and Alibaba.
“At BBDO, as an advertising and marketing leader we see it as our responsibility to give back to our industry. This is exemplified by our decision to work pro-bono in supporting brand building efforts for 25 small Chinese companies. We will measure results in terms of strong and stable business growth and on the quality of our strategic and creative solutions for these clients,” said Tze Kiat Tan, CEO of BBDO Greater China.
“Congratulations to BBDO China for the successes achieved over the last 25 years,” Chris Tung, CMO of Alibaba Group commented.
“BBDO China is a very important partner of Alibaba’s marketing teams. We believe that supporting BBDO’s admirable gesture of developing brand strategy for 25 small enterprises on a pro-bono basis is in line with Alibaba Group’s mission of ‘making it easy to do business anywhere’. ”