BBDO Bangkok's creative chairman Suthisak Sucharittanonta is retiring after 22 years with the agency. He joined in 1998 as CCO and has consistently created and inspired advertising, the agency said. In addition to his local responsibilities and sitting on the BBDO Asia Creative Council, Sucharittanonta (pictured) recently launched "The Fighters Project", a charity photo exhibition to help raise awareness and funds for people with disabilities.
"They say ‘time flies when you’re having fun,’ and for me, that’s an understatement. I have been doing what I love for over 35 years, the last 22 of them at BBDO Bangkok, and it has been an incredible journey," he said.
Sucharittanonta added that he is so grateful for the opportunity and trust from the BBDO Worldwide network for him to be able to create, build and inspire world-class creative works and talent.
"I’m blessed to have been able to work with some of the most incredible talents in the industry; my staff, colleagues, bosses and friends included. Now it’s time for a new chapter in my life - to spend more time with my family and friends to enjoy and pursue some of my other life’s passions," he added.
Jean-Paul Burge, chairman and CEO of BBDO Asia, said there are two things that make very rare individuals such as Sucharittanonta great. "The first is that they are true originals, constantly surprising us with their insights, creativity and humanity. This leads to accolades, awards and high praise yet they receive this with great humility," he said.
Burge said the second aspect is that such individuals leave great teams behind them to build on their legacy.
"Sucharittanonta has done both, taken BBDO to the highest creative standards and built a team that will continue to do so long after they are gone. Needless to say we will miss him immensely, but I am looking forward to seeing the next chapter of this very successful creative office," he said.