BBDO Asia appoints new regional business director

BBDO Asia has appointed Nick Morrell as its new regional business director. Morrell will be based in Singapore and responsible in leading a portfolio of international clients and driving business growth across Asia.With over 19 years in the industry, Morrell comes to BBDO with extensive experience handling multi-market accounts, and a strong background working with blue-chip clients including Samsung, McDonald’s, Nestle, British Airways, Coca-Cola, Lego, Renault, P&G and the highly awarded UK Road Safety campaign.Most recently at Saatchi & Saatchi Singapore, Morrell ran its global Singapore-based Pampers business, leading a 30 strong team that produced some of the brand’s most memorable recent work."Morrell’s record of delivering top quality campaigns and client business growth stems from his determination for strategic and creative excellence and a passion for leading and nurturing talent," said BBDO's spokesman.Jean-Paul Burge, chairman and CEO at BBDO Asia said, “Morrell has the experience and talent to add tremendous value at every level of client interaction. I’m delighted to have him onboard and look forward to some great work from him and his teams.”Morrell (pictured) said: "I believe that simple ideas resonate regardless of platform or touchpoint and I look forward to helping drive our work to the next level of integration across Asia.”