BBDO Singapore appoints new regional business director

Samantha Kennedy (pictured) has joined BBDO Singapore as regional business director. She joins BBDO Singapore after four years as COO for global content agency, Evidently.Previously at Evidently, Kennedy was responsible for overall operations of the Network’s global offices in Asia, UK, South Africa and Canada.  She moved to Singapore to help grow its Asia presence in 2015.Prior to this, she was managing director at McCann Enterprise London, and held senior roles at Rapier London, RMG Connect and Creston PLC, where she worked on a myriad of blue chip clients including Unilever, Lloyds, Vodafone, Diageo, eBay and Subway.“Kennedy brings an extensive combination of creative, digital and content marketing experience to BBDO Singapore, gained from working on some of the world’s leading brands. She comes with an energy, business acumen and operational excellence that will add significant value to BBDO and our clients,” Jean-Paul Burge, chairman and CEO BBDO Asia said.“I am thrilled to be joining the most awarded creative agency network in Asia, and I am really looking forward to working alongside such a talented group of people,” said Kennedy.