Banyan Tree Hotel & Resorts picks media agency for global business

Banyan Tree Hotel & Resorts, an international hospitality company headquartered in Singapore, has appointed Starcom Singapore as its global media business partner across 17 markets including Singapore, Indonesia, Thailand, Malaysia, South Korea, Greece, Morocco, Mexico, Maldives, Seychelles and Mauritius.

The remit includes performance-driven strategy and activation to be delivered with data and technology-enabled solutions out of Singapore as the global hub. This will be for hotel and resort brands including Banyan Tree, Angsana, Cassia, and Dhawa. The win follows a media review as the company looks towards greater opportunities and brand growth in the new year of 2018.

“Starcom has demonstrated their client-first approach that is powered by data-backed capabilities. We have confidence in the value-added expertise they will bring to our business,” said Des Pugson, senior VP and managing director, Banyan Tree Hotels & Resorts.

Banyan Tree Hotels & Resorts is one of the world's leading international operators in the hospitality and spa industry that manages more than 40 resorts and hotels, 60 spas, 70 retail galleries and three championship golf courses in 28 countries. The company has created hotels and resorts to suit needs and lifestyles built on a foundation of sustainability.

“We’re extremely proud to be partnering with a Singaporean brand that has made its mark in luxury-hospitality across the world. Throughout the pitch and transition discussions, trust and openness allowed us to discover previously untapped opportunities that Starcom will be implementing for the brand with the support of specialised capabilities and practices,” said Ian Loon,managing director, Starcom Singapore.