Bank Islam appoints L'Oréal comms director to lead group-level duties

Bank Islam has appointed Jida Mohamed (pictured) as its new head of group corporate communications, effective 11 August. Jida told A+M that she will be reporting to the CEO, Muazzam Mohamed, and will lead a team of 19. She will also oversee the development and implementation of Bank Islam’s corporate communications strategies and initiatives while strengthening its reputation internally and externally.

Jida brings almost 18 years of experience in various industries including media, construction, finance and retail, according to her LinkedIn. She joins Bank Islam from L'Oréal Malaysia, where she previously held the role of corporate communications director for more than a year since 2020. 

Prior to that, she was head of communications and corporate social responsibility at Tesco, having joined the company in 2011. In her nearly decade-long role, she was responsible for both external, internal as well as digital communications, said her LinkedIn. She took on major roles such as developing and executing external communications plans to support trade and corporate social responsibility initiatives, as well as managing media relations, crisis communications and business continuity plans.

Jida was also in charge of communicating business messages to colleagues both locally and internationally and developing and executing internal communication plans and content within the company. In addition, she also worked with marketing to strategise and execute online activities, as well as develop online content and videos for online channels such as the company’s socials and website. She also helmed the roles of Media Prima’s head of public affairs and Alliance Bank Malaysia's AVP, corporate communications, her LinkedIn said.

Separately, Bank Islam's parent company BIMB holdings is currently implementing its five-year restructuring plan, which will see Bank Islam taking over BMIB's Main Market listing status. The Star reported that analysts are upbeat that besides allowing Bank Islam to assume the listing status post-restructuring, it would also strengthen the bank’s financial metrics and put it on a stronger footing to face mounting competition in the Islamic banking space. 

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