Baby food firm Bubs bites into Malaysia market with marketing and comms partners

Baby formula and baby food company Bubs Australia has awarded its distribution and marketing rights to Astra Baby Group for the brand in Malaysia. The partnership aims to introduce its organic infant products to Malaysians while further defining its vision to lead the evolution of the baby industry in multiple aspects across Southeast Asia. As part of this, Astra Baby Group has tapped Beatnk to handle strategic and creative communications, PR and influencer, and digital and social media.

This collaboration sees Beatnk as the lead in strategic communications and creative directions supported by Roshambo, REBL Malaysia on all social and digital media components and and PR and influence efforts driven by Mad Hat Asia. The partnership seeks to celebrate the new generation of happy, healthy babies through Bubs Malaysia's range organic products and is in line with Astra Baby Group's commitment to bring international and local products to Malaysians. A+M has reached out to Astra Baby Group for additional information.

Founder and CEO of Astra Baby Group Gwei Tze Co said with the Group's ambition to create importance and awareness of premium quality organic products, the key to success should start with a good understanding of the market as well as reaching out to the right target group.

"That is the the beauty of our communication partner’s collaborative nature. They helped us navigate through every challenge that we faced throughout the launch and provided us with a quick solution guided by a team of experienced experts with a good grasp in the baby and parenting industry," Gwei added.

Meawhile, Tanner Nagib, co-founder of Beatnk and strategic advisor of REBL said as it dug deeper into the category to further understand the industry, the industry discovered that most Millennial mothers are looking out for more than just IQ and EQ traits for their child. "We are proud to see how the Bubs brand is beginning to grow in awareness and create traction with its products amongst the Millennial mothers which falls perfectly into place. We are humbled and delighted to be a part of this journey and we look forward to more collaborative work and hope to keep this momentum going," he added.

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