Sony Pictures Television (SPT) Networks, Asia has launched a refreshed visual identity for AXN with a new look that aligns with the channelâ€™s current programming focus.
The new branding, including a new logo, graphic elements and marketing campaign, will roll out across AXNâ€™s on-air and online platforms just prior to the premiere of The Voice Season 9 tonight.
â€śWhile AXN continues to be the pay TV destination for action, we are also tapping into an audience seeking content filled with intrigue, passion and heroes,â€ť Hui Keng Ang, senior vice president and general manager, Sony Pictures Television Networks, Asia, said.
â€śOur new look aligns with that programming sensibility and speaks to todayâ€™s viewers, who are connecting with our brand across linear and digital channels, as well as social media.â€ť
AXNâ€™s new logo features a custom-built avante garde typeface, accentuated by a three-dimensional pyramid, which is a classic shape associated with mystery and the convergence of energy, bathed in striking shades of red.
The networkâ€™s new â€śRedefining Actionâ€ť campaign, which will roll out simultaneously with the refreshed brand identity, underscores the channelâ€™s focus on programming defined not by a particular genre but by an overall attitude — intense, intriguing, smart and unexpected.
Complementing the new look, AXN has a line up of new and returning series to get viewers excited for the fall TV season. This includes drama Quantico, starring Bollywood icon Priyanka Chopra; a show where one of the group of FBI trainees at Quantico is suspected to have plotted a massive terrorist attack.
The Blacklist Season 3 is all about redefining action with Elizabeth Keen (Megan Boone) finding herself on the FBIâ€™s most wanted list and on the run with Raymond Reddington (James Spader).
On September 22, reality TV sensation The Voice Season 9 kicks off with mega music stars Pharrell Williams, Gwen Stefani, Blake Shelton and Adam Levine coaching a new crop of singing wannabes.