AXA has partnered with The Sandbox, a decentralised gaming virtual world and a subsidiary of Animoca Brands, to enter the metaverse. The insurer has acquired a 3x3 LAND where it will provide an innovative interactive space for its customers.
Through its LAND, AXA Hong Kong will endeavour to provide fresh digital experiences to its customers, partnering to co-create the future of insurance in the metaverse.
Gary Ho, chief technology officer, AXA Hong Kong and Macau, said: “I’m honoured to announce that AXA has partnered with The Sandbox to expand our digital presence by setting foot in the metaverse. This collaboration has reflected AXA’s vision and interest to create the insurance of the future by bringing immersive experiences around sustainability, wellness, healthcare, and so much more. Stepping into the metaverse, we are thrilled to discover more captivating capabilities and use cases for AXA’s customers and the communities.”
JH Tang, digital transformation & strategy director, AXA Asia, said: “We are proud to be the pioneer in the Hong Kong insurance industry to partner with The Sandbox. AXA Hong Kong is dedicated to connecting the world by unfolding all kinds of inventive digital experiences. Stepping into the metaverse opens the door for cultural synergy and creates unlimited opportunities for us to explore the unknowns. Through our partnership, we aim to revolutionise the wellness and healthcare experiences for our customers and our markets in the broader regions by continuously driving innovation and technological development.”
Sebastien Borget, COO and co-founder of The Sandbox, said: “AXA’s milestone as the first insurance company in Hong Kong1 to join The Sandbox is another step toward our vision of the open metaverse as a new digital economy where industries, brands, and cultures from around the world interact with players and creators for mutual benefit. We’re glad to support AXA’s commitment to being a force for good and look forward to creating shared value for our communities.”
AXA has joined over 400 partners who have entered The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds