AXA celebrates folks bouncing back from adversity as part of CSR strategy

As part of the 8th edition of its corporate responsibility week, AXA Insurance announced the ‘Bounce for Good’ challenge. This is to encourage Singaporeans to support and celebrate people bouncing back from adversity and inspire the larger community in Singapore to do the same.

The ‘Bounce for Good’ challenge will run until 31 July 2018, inviting Singaporeans to share photos and videos of themselves doing an action involving a bounce, including actions such as a jump, leap, or skip. AXA will donate SG$1 for every video or image posted, and has committed to donate up to a total of SG$50,000 to its CR partners SCS and SportCares. To contribute to the donation amount, the video or image must be posted on Facebook or Instagram as a public post with the hashtag #AXABounceForGood and tagging AXA Singapore on both platforms.

The ‘Bounce for Good’ challenge is part of a wider campaign, Bounce Back Stronger, which came together following the AXA Better Beyond Survey conducted early this year. The survey provided insights on consumers’ awareness and attitudes towards critical illness insurance products in Singapore. The findings revealed a lack of understanding and preparedness for the financial implications of critical illnesses as only 25% owned critical illness.

This prompted the kick-off of the Bounce Back Stronger campaign which reinforced AXA’s belief of supporting people who bounce back from difficult life situations such as critical illnesses, and their supporters and caregivers.

In addition, AXA also announced two year-long corporate responsibility partnerships with local charitable institutions Singapore Cancer Society (SCS) and SportCares, whose respective missions around empowerment align with AXA’s mission to empower people to live better lives. SCS  focuses on minimising the impact of cancer through awareness and prevention, and supporting those impacted by cancer. Meanwhile, SportCares empowers the at-risk and vulnerable in our community to live better through positive sports experiences.

Believing that corporate responsibility should be embedded into its business strategy and operations, AXA has been donating SG$10 to Singapore Cancer Society for every AXA CritiCare for Her and AXA CritiCare for Him policy sold since it was launched in April as part of an on-going commitment to support critical illness awareness and prevention. This donation commitment is double the amount AXA previously gave for every AXA 360 degrees Cancer Care policy sold from its launch in 2013 until this year when it evolved into AXA CritiCare for Her and Him. These policies provide coverage against gender-specific critical illnesses at affordable prices with benefits to support people from diagnosis to recovery, and even health screenings to promote early detection of critical illnesses.

Jean Drouffe, CEO of AXA Insurance, said, “Supporting people when they are in trouble is the purpose of insurance. AXA is taking that a step further to also ensure we are responsible corporate citizens, and we support local communities. Our strategic partnerships with both the Singapore Cancer Society and SportCares are completely aligned with our mission to empower people to live better lives.”