AXA Asia appoints Frédéric Tardy as regional marketing head

AXA Asia has appointed Frédéric Tardy as regional chief marketing, digital, data & customer officer, reporting directly to Jean-Louis Laurent Josi, regional chief executive officer of AXA Asia and based in Hong Kong.Tardy will be overseeing areas that cover customers, marketing, innovation, data, digital and partnership development. As a member of the regional executive committee, he will be instrumental in leading and driving the regional strategic direction for customer centricity and customer experience initiatives across all business lines.His role will also involve bringing digital and innovation into the regional strategy.Prior to joining AXA Asia in September 2016, Tardy was chief marketing and distribution officer of AXA Group, based in Paris, a position he held since March 2013.Josi commented, “Frédéric has a strong track record in digital and his insights into disruptive innovation will be invaluable to us in the region, especially at a time when our focus is centred on the whole customer experience as we embark on our next 5-year strategy.”