Sydney-based Digivizer has opened its first operation overseas, with a relocation on some of its key social strategy, content and analytics resources to Singapore. The company also hired regional resources to cover Singapore, the Philippines, Malaysia, Indonesia, New Zealand, Thailand, Cambodia, Vietnam, Cambodia, Myanmar, Sri Lanka, Bangladesh, and South Korea.
This is part of the company's effort in tapping into "bigger growth opportunity in Asia," according to Digivizer, a social and digital analytics technology company. Digivizer has until now served B2B and B2C customers in the APAC region, Europe and the US from its Sydney office.
Digivizer will deliver its services covering digital content, community management, influencer identification and engagement, real-time reporting, market analytics, digital sales funnel recommendations, paid social and search advertising, and social selling support to brands looking to expand into the APAC region. It will also support existing customers that include Lenovo, Intel and Microsoft.
Emma Lo Russo, CEO of Digivizer said the investment in the APAC region helps the company in taking the lead with brands wanting to increase digital investment in-region. This includes helping them "better understand, serve and engage customers in those markets, working with organisations that value taking a data-driven approach to marketing. As always, at the core of everything we do is our digital analytics technology platform, which provides real-time insights across owned, earned and paid digital channels.”
“Being closer to audiences in-country cements that next level of understanding and insights into opportunities and contexts that can be actioned immediately. Having delivered growth in Asia at other companies, I know how important it is to hire the best-possible local talent, and to build and add to the diversity of experiences, knowledge and cultures,” she added.
This expansion into Asia follows Digivizer’s first spin-off business, goto.game , created in August to provide a new ecosystem for gamers and esports teams in a market estimated at being US$51.2 billion in the APAC region alone. Digivizer continues its development of a new SaaS product, based on its technology being used by its customers, that is designed to help companies of any size manage and understand their investments in paid digital and social media campaigns with a single view across multiple platforms.
Formed in 2010 in Australia, Digivizer now offers the digital technology platform and expertise for organisations to interpret the insights in creating engagements across multiple languages and cultures, in market sizes of differing market maturity, across different market sectors.