Australia Post appoints Accenture Song as media agency of record

Australia Post has appointed Accenture Song as its media agency of record, handing the consultancy-owned agency a major national media account.

The partnership starts from 1 June 2026 and follows a pitch process.

Accenture Song will lead Australia Post’s media strategy, planning, activation and performance as the organisation looks to strengthen customer engagement and improve marketing effectiveness.

The appointment adds another major brand to Accenture Song’s local media roster and reflects the growing push by large advertisers to bring strategy, data, technology and AI-enabled media closer together.

Australia Post said the decision was tied to its focus on more relevant customer communications and stronger marketing performance.

“We are pleased to appoint Accenture Song as our media agency partner as we continue to strengthen our marketing and communications capability,” said Aimee Dixon, general manager, marketing at Australia Post.

“The team’s strategic media thinking, capability across AI-led innovation, data and technology, and clear focus on performance made them stand out during the process.

“We look forward to working together to deliver stronger customer connection and measurable business outcomes.”

Melissa Fein, managing director, media at Accenture Song, said Australia Post is one of the country’s most recognised brands.

“We are proud to be appointed as its media agency partner,” Fein said.

“We look forward to partnering with Aimee and her team to deliver media solutions that bring together strategy, data and technology in support of Australia Post’s next phase of growth.”

The win comes as Accenture Song continues to position its media offer around the integration of creative, data, technology and customer experience, competing more directly with traditional media agency networks for large enterprise accounts.