Audi Singapore settles creative pitch

Audi Singapore has reappointed Publicis Singapore as its creative agency for another three years, effective January 2018. This follows a pitch that also involved DDB and We Are Social Singapore. The agency has worked with Audi since 2013.

Publicis will continue to lead brand and product communications for Audi across multiple channels, including digital and experiential marketing. Last year, Audi Singapore picked Publicis Singapore to handle its social media business for a period of two years, with the option to extend for another. Prior to the appointment, Zeno Group was handling its social media duties.

The account win follows the appointment of Rudi Venter as GM of marketing of Audi Singapore in September this year. He replaced Anna Bory, who took on the role of head of marketing promotion at Audi China. Prior to the appointment, Venter was director of marketing at Audi Malaysia, according to his LinkedIn.

“The team at Publicis continues to demonstrate a thorough understanding of our brand and its ambition for the future. We believe that they have both the vision and capability to deliver for our brand. We are excited to partner with them to write the next chapter of Audi’s growth in Singapore," Rudi Venter, GM of marketing, Audi Singapore, said.

“Audi has an incredibly rich story to tell, as an emerging leader in the fast-evolving space of mobility. We look forward to partnering with Rudi and his team as we draw upon our diverse team to elevate and promote this powerful and much-loved brand," Joanne Theseira, MD, Publicis Singapore, said.

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