Gen Z perspectives: Tim Ho Wan's refresh, Mentoring SG & Tommy Hilfiger x LFC

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, Tim Ho Wan upped its charm with a new look, Mentoring SG served up a reality series, and Tommy Hilfiger is getting on the field with the Reds.

See what's cooking this week. 

Don't miss: Gen Z perspectives: Pizza Hut, Netflix tarot & surviving social media in 2026

1. Tim Ho Wan refreshes brand identity with new leadership team

Hong Kong-based Tim Ho Wan has refreshed its brand identity to strengthen its appeal to a global audience and build stronger brand loyalty.

As part of the rebrand, Tim Ho Wan has updated its visual identity, brand expressions, and manifesto to guide its owned markets and franchise partners on what the brand stands for, and how it should appear across all customer touchpoints.

Read more here. 

2. Mentoring SG unveils new series turning young dreams into reality

Mentoring SG has launched "One good shop", a three-episode short-form reality series co-created by agencies ballsy and Friend, aimed at showing how mentorship can turn ideas into real businesses. The series follows three young people as they transform their concepts into actual shops, guided by experienced mentors at every step.

The mentors featured in the series include Bjorn Shen, Masterchef Singapore alum, Rowena Bhagchandani, CEO and co-founder of BLKJ Havas, and fractional CMO Delbert Ty.

Read more here. 

3. Tommy Hilfiger scores first-ever global football partnership with Liverpool FC

American fashion brand Tommy Hilfiger has partnered Liverpool FC (LFC) in a landmark deal, marking the brand’s first collaboration with a football club. The partnership brings together two cultural icons to present a modern style vision for the game and aims to break conventions in sports partnerships.

Spanning the men’s and women’s squads and key backroom staff, Hilfiger’s American classics will feature across campaigns and select matchdays. 

Read more here. 

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