Audi Singapore names new social media partner

Audi Singapore has picked Publicis Singapore to handle its social media business after a pitch.

The two companies have agreed to a two-year contract, with an option for a one-year extension. The account was last handled by Zeno Group. Publicis is also the current brand agency for Audi. It has tasked Publicis with strengthening their leading position while also growing the brand’s presence in the market.

According to the agency, the synergies created by the expanded relationship will allow the agency to produce comprehensive integrated campaigns that use content as a focal point.

“The level of social and content expertise found within a creative agency like Publicis Singapore is extremely impressive,” said Anna Bory, GM of marketing of Audi Singapore. “The strong partnership we share with Publicis Singapore, along with the agency's proven track record of social media management for big brands, was an important factor in our decision making.”

“Social media expertise is no longer just the remit of specialist or digital agencies,” said Lou Dela Pena, CEO of Publicis Singapore. “Publicis is leading the change by crossing old thresholds and removing silos, and Audi’s appointment is just one more sign of how we are effectively orchestrating the many aspects of communications for our clients.”

Audi is currently one of Singapore’s top luxury automotive brand on social media. Meanwhile, last year, Publicis was named content agency of the Year by Marketing due to its business and creative approach for clients such as Scoot.