Audi and Marvel Studios have teamed up for the release of Avengers: Age of Ultron. The film will feature the next-generation Audi vehicles alongside the next generation of Avengers characters.
For the promotions, Audi will also release exclusive pieces of digital content available on the Audi brand’s Avengers: Age of Ultron website. The brand is also collaborating with Marvel’s comic book creator Stan Lee to create a digital short film videos closer to the film’s release. The original video will be distributed on the Audi brand's YouTube channel.
The upcoming Avengers: Age of Ultron will reinforce the Avengers’ trademark characteristics by unveiling the redesigned Audi cars.
Loren Angelo, director of marketing, Audi of America said, “After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, re-designed 2016 R8.”
Giovanni Perosino, head of marketing communication at AUDI AG, said that Tony Stark was chosen was he was the ideal character to represent the next generation of Audi R8.
Stephanie Cohen, VP of Worldwide Partnerships, added that just as Tony Stark has outfitted the Avengers with cutting edge technology, Audi has done the same for their consumers year after year.”
Audi vehicles have also traditionally been prominently featured across Marvel’s Iron Man installments with the Audi R8, R8 Spyder, R8 e-tron, A8L, S7 Sportback, S5 Coupe and the Q7.