Audi Hong Kong names new managing director

Audi Hong Kong appointed Lothar Korn as new managing director of Audi Hong Kong. He will succeed Rene Koneberg as he takes over the role of group managing director of Audi Volkswagen Korea this month.

Korn has held various senior positions across sales and marketing at Audi AG, most recently as head of sales and marketing for quattro GmbH for the past three years, based in Ingolstadt, Germany. The role saw him overseeing all sales and marketing activities for the brands Audi Sport, Audi exclusive and Audi collection across all regions. Prior to that, he was head of marketing communications for Audi AG for six years, responsible for all marketing activity globally.

“Lothar Korn joins Audi Hong Kong at an exciting time as it continues its successful development in this key market,” said Horst Hanschur, senior director sales China/Hong Kong, Audi AG.

“We warmly welcome him to Hong Kong and appreciate his extensive experience in previous leadership roles at AUDI AG globally will further enhance our development in Hong Kong and Macau. I wish Lothar a lot of success in his new position and I’m sure he will successfully drive Audi’s performance in Hong Kong”.

“I’m a big fan of the region and I like the city; it is a lighthouse for the rest of Asia, a unique and exhilarating environment that combines dense urbanism and the embrace of innovation. I look forward to extending Audi’s reputation as the city’s leading premium auto brand in the next stage of Audi Hong Kong’s growth,” said the new managing director of Audi Hong Kong.

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