Atome expands Cathay Pacific partnership to Malaysia

Buy now pay later brand Atome has expanded its partnership with Hong Kong’s Cathay Pacific to travellers in Malaysia.

According to Atome’s LinkedIn, residents in Malaysia now also have access to a zero-interest deferred payment option when they book online with Cathay for leisure or business travel.

To coincide with the launch of the partnership in Malaysia, Atome Malaysia users will enjoy a discount when they book their flights between now to 28 April. The launch is part of Atome'sweek-long "Time to Travel" campaign from 10-16 April.

Atome Malaysia users who make an online booking with Cathay and pay with the Atome app to participate in Atome's Time to Travel lucky draw, they will be given a chance to win a pair of Economy Class tickets from Kuala Lumpur to Hong Kong.

Dominic Perret, regional general manager of Cathay Pacific Southeast Asia and Southwest Pacific, said: “Following a successful launch in Singapore, we are very happy to be partnering with Atome in Malaysia to offer our customersgreater flexibility when they fly with us.

"As we continue to give our customers the best value and assurance when they book directly via our website, this new payment option will provide an additional benefit to those who prefer to pay for their tripslater, and over a number of months. It is also timely, with testing requirements for passengers arriving ator transiting through Hong Kong having been removed and given the strong demand we are seeing for travel to and beyond our home city,” he added.

MARKETING-INTERACTIVE has reached out to Atome for more information. 

Don't miss: Atome exits Hong Kong market after 3 years, refocuses in SEA business

Back in March this year, Atome has decided to pause its business in Hong Kong after three years due to unpredictable and depressed macro environment. The last transaction date was on 31 March.

In a conversation with MARKETING-INTERACTIVE, Atome’s spokesperson said the company made a conscious and planned decision to pause its business in Hong Kong at the start of the year due to unpredictable and depressed macro environment for the foreseeable future.

“We have since refocused our resources on growing our core business in Southeast Asia, which remains healthy with strong and sustainable customer and transaction volume growth,” said the spokesperson.

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