Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Astro's revenue takes a hit as subscription and advertising underperform

Astro's revenue takes a hit as subscription and advertising underperform

share on

Astro's revenue for January 2019 was lower by 0.9% against the corresponding year of RM5,530.8 million, mainly due to a decrease in subscription and advertising revenue. On a quarter-to-quarter basis, revenue was also lower by RM20.4 million (1.5%) due to lacklustre subscription revenue. Overall, Astro's net profit decreased by 39.7% to RM460.8 million in January 2019 compared to the same period the previous year. On a quarter-to-quarter basis, net profit decreased by 34.3% mainly due to higher net finance costs. Television and radio revenue were lower by 2.4% and 4.8% respectively. Home shopping’s revenue was 16.2% higher. Revenue for its television and radio segments were the most affected. Television revenue for the current year dropped 2.1% to RM4,811.5 million against the corresponding year, mainly due to a decrease in subscription revenue caused by lower package take-up. Meanwhile, Astro's radio revenue decreased to RM292.9 "due to an unfavourable operating environment leading to lower client advertising spend", according to its financial report. Home shopping revenue, however, was 29.0% higher at RM374.0 million year-on-year. Astro attributed the performance to an increase in the number of products sold due to a rise in offerings and tactical campaigns executed in January 2019 to capitalise on the tax holiday and festive celebrations. Read more: Astro’s sports lead: ‘Know your gamers, join their passion’ Astro banks on Go Shop and content to counter challenging FY20 Astro Radio and Grab tie-up for enhanced passenger experience

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window