Media Prima has appointed Khairul Anwar Salleh as CEO of Media Prima Television Networks (MPTN) effective 1 August, reporting to group MD of Media Prima, Iskandar Mizal Mahmood. He (pictured) was most recently VP of Malay and Nusantara content business at Astro, helming the position since March 2010.
He has over 25 years of experience across the media and entertainment industry ranging from the arts, television and stage production, to content management in both entrepreneurial and corporate environments. His career highlights include reshaping the entertainment industry with signature shows such as Maharaja Lawak and Gegar Vaganza, as well as multiple box office films namely Hantu Kak Limah, Paskal and Polis Evo 2. Khairul also serves as an executive committee member of The Cultural Economy Development Agency. Khairul takes over from Johan Ishak who left in April this year to join Awesome TV as MD.
Meanwhile in a statement to A+M, Astro's spokesperson said the Astro Malay content business will be jointly headed by Azlin Azmi Reza, Raqim Ahmad and Jastina Arshad, who will be responsible to produce and aggregate more winning and compelling local and Nusantara content for TV, film and digital.
“We have a strong and creative team and there will be ample opportunities for our younger members to rise and shine, and take our content forwards, achieve new firsts and create new content experiences to win over audiences," the spokesperson added.
Iskandar Mizal Mahmood said: “Khairul is a well-known figure in the media and entertainment industry and has a proven track record in delivering exciting content that Malaysians know and love. We are delighted to have him on board the team as we expedite the next phase of our business transformation. We trust that he will contribute greatly to the group, especially during these challenging times.
Separately, Media Prima Digital and REV Asia recently unveiled a new branding as part of their corporate rebranding initiative to further streamline business processes and functions. Its spokesperson told A+M that the plan to rebrand and officially bring these two companies together has been in the pipeline "for some time now". The media group also recently cut 300 employees as part of its transformation exercise.
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