Astro launches music streaming service, signs on Digi as ad partner

Astro Radio has launched Raku, a radio and music streaming service, and signed on local telco Digi as its first premier advertising partner.

Henry Tan, chief operating officer of Astro said Raku is designed for Malaysians and enables users to pick the best of local and international music and radio content. He added that the app looks to increase its advertisers’ value proposition by "offering innovative opportunities for advertisers to engage with their target consumers.”

Praveen Rajan, Digi’s head of digital services added that this is in line with Digi's aspirations as it "strives to provide customers with a wide range of exciting services that cater to their different needs and lifestyles." Rajan added that Digi customers are now "able to enjoy unlimited streaming via the newly launched Digi Music Freedom pass."

A+M has also reached out to Astro for more information on how the app works in conjunction with Digi Music Freedom Pass.

Jake Abdullah, chief executive officer of Astro Radio, said: "Advertisers who are interested in engaging their consumers also have the chance to leverage on Raku's extensive reach through its innovative media buy. Now they can offer a specific ad targeted to a single consumer in a single context, offering more cost-effective advertising.”

Through the app, Malaysians can listen to more than 20 live radio stations and podcasts on Raku's free and premium version. The app also features local community updates such as news, traffic and sports. Raku is available in Bahasa Malaysia, English, Mandarin and Tamil. Raku can be downloaded via the web at while the Raku app can be found at the iTunes Store and Google Play.