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HITS channel airs in Malaysia

Astro and Rewind Networks will be launching the HITS channel on 16 November.

HITS is Rewind Networks’ maiden venture with distribution on pay-TV platforms in Singapore, Indonesia, the Philippines and now Malaysia. Distribution will continue to expand into other Southeast Asian markets such as Hong Kong and Taiwan in the near future. In Malaysia, the channel will be available with Bahasa Malaysia and simplified Chinese subtitles.

“Astro is committed to providing the best-in-class entertainment to our subscribers. We also anticipate that this great content will find a new audience amongst our younger viewers making HITS truly a channel for the whole family,” Agnes Rozario, vice president, content group, Astro said.

Rozario also added that it will be extending this experience “beyond the home” with catch-up episodes being available on Astro on the Go.

Avi Himatsinghani, founder and CEO of Rewind Networks said: “Curated with Asian viewers in mind we hope that our selection of top rated, multi-award winning and iconic shows from the leading Hollywood studios will make this channel a favourite amongst Malaysian audiences.”

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