Astro has launched a new video streaming service, NJOI Now, to provide Malaysians free access to on-demand entertainment including box sets, live sports and breaking news. With the launch of NJOI Now, all Malaysians can “NJOI” online and offline access to content on all screens, at home and on individual mobiles, said Astro in a statement.
Dato’ Rohana Rozhan, group chief executive officer of Astro also said: “This free service includes access to over 2,200 titles of movie and drama box sets, even tutorials which may be downloaded and stored on the devices and watched at convenience, in addition to live sports and news, ecommerce via Go Shop as well as the viewer’s favourite channels.”
“Since its 2011 launch, NJOI has had an unprecedented take-up rate with the privilege of serving 1.8 million households today, and a near future potential reach of 12 million viewers. This is as we execute on our commitment to enable the increasingly digital, connected and on demand lifestyle of our customers,” she added.
“It is no surprise youth are the largest group that utilise digital platform. They are always looking out for the latest information at an affordable cost. And it is them whom we encourage to be entrepreneurs, to take advantage of the digital economy that is being promoted by the government such as the launch of the Digital Free Trade Zone recently,” he added.