All of Astro’s customers will have free access to its Astro Fiesta (CH 996/ HD CH 998), while customers who have connected their boxes can watch on demand entertainment on OD Fiesta, for free from today until end of the year.
Astro told A+M that this campaign, which is in conjunction with its 20th anniversary and it will also mean all Malaysians can enjoy its Astro Awani, Astro Arena, Go Shop 1, Go Shop 2 and eGG channel, as well as selected “on demand” content for free when they download the Astro on the Go (AOTG) app.
Astro Fiesta showcases international and local concerts. Meanwhile, on OD Fiesta, customers are able to watch the latest series from across the globe for shows like The Walking Dead, and Outcast, as well as Korean series such as Love in the Moonlight, Doctors, Jealousy Incarnate, among other dramas and shows.
Datuk Rohana Rozhan, Astro’s group chief executive officer said “2016 marks our 20th year in the business. As we enter into this third decade, we do so by recognising that the competition for consumers’ time and share of wallet will be even more vigorous, particularly as digital proliferates deeper into the ever-evolving media industry, impacting consumer behavior, consumer choice, traditional business models and the competitive landscape. While admittedly a threat, we believe, our singularity will ensure an even greater opportunity.”
Rozhan added that in its homegrown Malaysian market, the broadcaster remains focused on growing its customer reach in terms of households, individuals, businesses or advertisers.
“Through our dual approach of pay and free business models, we are confident of reaching 90% penetration or approximately 7 million households in five years. This in turn, will provide us access to address approximately 30 million individuals within these households, at home and on the go. We have launched Tribe in Indonesia and soon the Philippines and other markets across the region. Tribe will anchor a new mobile first, millennial and communal customer base, complementing Astro’s scale and scope,” Rozhan said. To be seen as a worthy market leader, Rozhan said the broadcaster needs to continuously revolutionise, disrupt and grow as an organisation.
“With the consumer and media landscape shifting rapidly, we will need to combine our creative capabilities with technological innovation, analytical skills and our strong ability to execute with entrepreneurialism and ingenuity. Our promise and commitment to our customers remain that we will continue to strive to be better and to be a worthy brand of choice,” he added.
Recently, Astro also presented its customer, Erni Chan with a trip for two to New York City’s biggest food festival with the opportunity to meet popular celebrity chefs, Bobby Flay, Rachael Ray, Giada De Laurentiis, and Michael Symon.
Celebrities and personalities who attended its 20th anniversary celebrations include Korean heartthrob Kim Rae-Won, National Geographic host Harry Yuan and Malaysian celebrities such as Harith Iskander, Alex Yoong, Aaron Aziz, Lisa Surihani, Hafiz, Adira, Nicole, Geraldine and Adam C.